Video Is the Future Of Search

The internet search landscape is constantly evolving, and in recent years, we have seen a significant shift in search behaviour. While Google has been the go-to search engine for years, the audience is now moving towards video sites like TikTok and Instagram to find businesses and general information. This shift is due to a variety of factors, but the most significant is the rise of video as a preferred content format, the increasing popularity of social media platforms, and the changing habits of younger generations.

As a business owner or marketer, it is important to understand this shift and adapt your content strategy accordingly. Incorporating video into your content mix can help you reach new audiences and engage with existing ones. Here are a few reasons why video is becoming increasingly important for SEO and capturing new leads.

Video content is more engaging than text-based content or images because it can convey more information in a shorter amount of time. This makes it an ideal format for businesses that want to capture their audience’s attention quickly and effectively. With video, you can show your products or services in action, tell a story, or demonstrate your expertise.

Video also promotes authenticity through customer videos who use your products and services which makes the video more engaging for the audience looking for trusted information. This engagement is amplified if that customer is a trusted source of info for the viewers. These testimonials style videos are becoming the go to search result for Gen Z.

There’s an opportunity for you to engage your customers by creating authentic, testimonial, social videos about your products and services .

Social media platforms like TikTok and Instagram are designed for sharing video content, with algorithms that organically promote the most professional looking and popular videos.

When you create engaging and informative videos, your audience is more likely to share them with their friends and followers. And when you produce highly valued content presented in a professionally produced video, the algorithms are engineered to boost your views across a wider user base. TikTok is promoting its creators who use higher production values than other users so if your video is of a high standard it is more likely to be seen by more people.

This potential reach can help increase your brand awareness.

The platform algorithms are engineered to push your video to the widest audience if it includes highly valued content and is professionally produced.

In 2022, Google announced that they are changing their search algorithm to include short videos in their search engine results pages (SERPs). This means that businesses that incorporate video into their content strategy will see an increase in their search engine rankings and visibility further highlighting that video is the future of search.

Additionally, videos can be optimized for search engines just like other types of content, so it is important to include relevant keywords and tags in your video titles, descriptions, and metadata.

Google has been the king for SEM but most recently TikTok announced that they will launch search advertising on their platform. As mentioned earlier, Gen Z already prefer using TikTok for search over Google, so this poses a huge opportunity for marketers to use video with a quantifiable ROI on this platform.

Google is promoting YouTube Shorts in its search results and TikTok is launching search ads. This opens up new opportunities from an advertising perspective and a content creation standpoint.

In conclusion, video is the future of search because the shift towards video as a preferred content format is not slowing down, and businesses need to adapt their content strategy to stay relevant. By incorporating video into your content mix, you can engage with your audience in a more meaningful way, reach a wider audience, and improve your search engine rankings.

Of course if you need help creating high quality, professionally produced, social videos  that connects with your audience, then connect with the Ai Digital team.

For more information feel free to contact us today.