Top 6 Factors to Consider When Selecting a Video Production Partner

Video is a powerful marketing tool that can help your business communicate its brand message, showcase your products or services and ultimately connect with your audience.

However, video is everywhere due to the prolific use of mobile phone cameras and social media sites like YouTube, Vimeo, TikTok and Instagram. So how do you make a video that stands out from the crowd and generates the results that will help you really connect with your audience?

Quite simply your video has to look and sound good. That’s where partnering with a professional video production partner can help you achieve the results you need to cut through the noise.

You see, producing high-quality videos requires a combination of creativity, technical expertise, and resources. A creative and experienced video production company can help you bring your vision to life and create videos that deliver outstanding results.

In this post, I’ll take you through the top six factors to consider when selecting a video production partner to ensure you find the right fit for your next video project.

This is one of the most important factors when considering a video production partner as not all video producers are the same. Producing a video is not a one size fits all approach. For the best results for your business be sure to look for a company that has a proven track record of producing successful videos in your industry or for similar clients. For example, if you’re a retailer looking to create a customer testimonial or even a product information video, you’ll want to find a production company that has heaps of experience creating similar videos for other retail clients.

When visiting a video production company’s website review their portfolio to check their track record of producing successful videos in your industry or for similar clients.

You can check out our portfolio here.

And review some of our clients here.

I’m often asked how much does it cost to make a one minute or thirty second video. And my answer to this is: I will provide you with the best outcome based on your budget. So I highly recommend that before you start your search, that you determine your budget upfront. This will help you narrow down your options and find a company that can work within those parameters. Keep in mind that cheaper isn’t always better when it comes to video production. Be wary of companies that offer extremely low rates, as they may not have the resources or expertise to deliver high-quality results. Instead, look for a company that can offer a balance of affordability and quality. If you’re dealing with an experienced video company you can be sure that they’ll tell you what can or can’t be achieved with your budget.

Set a budget before you search for a video production company. Be wary of companies that offer low rates as they often don’t have the resources or expertise to deliver high-quality results.

Another key factor to consider is the creative style of the production company’s video portfolio. Check out their portfolio to get a sense of their video aesthetic and see if it aligns with your vision for your videos. Consider things like sound, music, edits, camera angles, and talent performances. These attributes all demonstrate the value a production company will deliver to their video production. Above all else how did the video make you feel, how did it deliver the key information, and did you connect with the content?

Review the production company’s portfolio to get a sense of their style to see if it aligns with your vision for your video. Take into consideration how you connected with the video after you watched it.

You can check out our portfolio here.

I can’t stress enough the importance of good communication, it’s key to a successful project. Choose a production partner that is responsive and easy to communicate with. When engaging with a production company for the first time, be aware of how they initiate their communication with you. Look for how they take the time to listen and understand your requirements in the first briefing and if they provide a clear and concise response when answering your brief. If they’ve taken the time to communicate with you that they understand your requirements and objectives, then you can be sure that they’ll communicate with you throughout each key step of the production process.

Choose a production partner that is responsive and easy to communicate with. Good communication is key to a successful project.

We’d love to connect with you, feel free to contact us here.

I mentioned earlier that a producing a video is not a one size fits all approach, because not every production company can deliver all the services needed to make your video. So be sure to determine what services you need for your video and make sure the production company can provide them. For example, do you need aerial footage, or do you need actors to help convey your message, or do you need 2D or 3D animation, or do you just need help with shooting and editing? Some companies offer a full range of services, while others specialise in specific areas. Make sure the production company you choose can meet all of your needs.

Determine what services you need and make sure the production company can provide them.

Ai Digital is a video production agency and has access to an array of in-house and specialist video services. You can check out some of our video services here.

Finally, look for a company that is willing to be flexible and adapt to your needs and any changes that may arise during the production process. The best video production partners are able to pivot and problem-solve to ensure the final product meets your expectations.

Look for a company that is willing to be flexible and adapt to your needs and changes that may arise during the production process.

In summary, these top six factors to consider when selecting a video production partner include experience, budget, style, communication, services, and flexibility. By keeping these in mind, you can find a production company that is the right fit for your project and goals.

Take the time to research and compare different production companies to ensure you find the best fit for your needs, remembering that producing a video is not a one size fits all approach!

If you have any questions or need help finding the right video production partner, don’t hesitate to reach out.

At Ai Digital we’re here to help you connect with your audience and deliver outstanding results for you.

For more information feel free to contact us today.