Artificial Intelligence or AI as it’s commonly known, has become a buzz word across social media with a spotlight on its impact on creative industries like video production.

In what ways does AI benefit video production? The use of AI in video production can help streamline processes, increase efficiency, and improve the quality of the final video. But, as with any technology, there are also limitations to consider and overcome. In this blog post, I’ll explore the benefits and limitations of using AI in video production, including the types of AI tools available and if AI is ready to produce your videos today.

Let’s start with the top 5 benefits of AI in video production.

Firstly, the main benefit AI offers in video production is increased efficiency and speed in production workflows. AI algorithms can automate repetitive or time-consuming tasks, such as video editing, colour grading, and special effects, allowing post production crews to work faster and more efficiently.

AI can also improve video quality. AI can analyse video content and suggest edits and adjustments that improve its overall quality, such as colour correction, object tracking, and image stabilisation. Typically this has been a time consuming process in video production so this adds immense value by helping to provide a visually appealing and professional-looking video at a fraction of the time it would take without AI.

AI can generate custom transitions and special effects, providing a wider range of stylish possibilities and allowing video producers to create more engaging and visually appealing videos.

AI can transcribe audio from your videos into text, making it easier to create subtitles and closed captions, once an arduous task now made easy with the click of a button.

While AI can generate text from video it can also generate video from text with tools that let the editor cut the video by making edits to the transcribed text, just like editing a text document, which directly impacts the footage on the edit sequence in real time.

Finally AI offers cost savings by automating tasks that would normally require expert, manual labour. Reducing the need for expensive equipment and expert personnel, ultimately saving time and money when producing videos.

While AI is enhancing the production process and these tools make producing videos efficient what are the limitations of AI in video production?

First and foremost there’s a lack of creativity. While AI can generate custom video styles, transitions, and special effects, it lacks the creative judgment that humans bring to the table to be able to contextually decide what style and transition to use and when.

Also AI-generated content can feel generic or uninspired, and may not achieve the same level of emotional impact as content created by a human.

AI can generate high-quality content, but the video quality greatly depends on the quality of the data that’s being input into the algorithm. Poor quality input data or poorly designed algorithms can result in low-quality or incorrect outputs.

Poor experienced operators, who don’t have the skills to understand the elements that best enhance the quality of video also risk poor quality control.

While AI tools are replacing the need for experts, the video producer does need to have an understanding on how best to use these tools, like when to use them and when not to.

AI is not perfect and still requires an understanding of the core principals of the tools they are enhancing to be used effectively.

While AI algorithms can save video producers time and money in the long run, the initial cost of purchasing professional AI software or the subscription fees for web-based tools can be expensive, making it difficult for smaller production teams and individuals to adopt.

In conclusion, AI has the potential to revolutionise the way video production is performed, providing increased efficiency, improved video quality, and increased creativity.

However, it is important to consider the limitations of AI, such as a lack of creativity, quality control issues, technical challenges and upfront, production costs.

That’s why it’s important to engage a creative, video expert like Ai Digital so you can employ the right AI tools for your next video production.

For more information feel free to contact us today.